Privacy Policy

Effective date: April 2025  ·  Last reviewed: June 2026
Complete by Caitlin Pty Ltd (ABN 81 646 584 778)

Complete by Caitlin Pty Ltd, trading as Shadow Alchemy Coaching Academy ("we", "us", or "our"), is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, store, and disclose your personal information when you use our websites, applications, online tools, and related services (collectively, "Services"). By using our Services, you consent to the practices described in this policy.

1. Information We Collect

Information you provide directly:

• Your name and email address when you subscribe to our mailing list, sign up for a free resource, or create an account
• Information submitted via contact forms, applications, or intake questionnaires
• Information shared during coaching sessions, programs, or course participation
• Payment and billing details processed through our third-party payment providers (we do not store full card details directly)

Information collected automatically:

• Technical data such as IP address, browser type, device identifiers, and browsing activity through analytics tools
• App usage data including features accessed, session duration, and interaction patterns
• Location data (country/region level only, derived from IP address)
• Cookie and tracking data as described in Section 6 below

Information from third parties:

• If you interact with us through platforms like Instagram or Facebook, we may receive basic profile information in accordance with those platforms' privacy settings

2. How We Collect Your Information

We collect personal information when you:

• Subscribe to our newsletter or email list
• Download a free resource or sign up for a waitlist
• Enrol in a program, course, or coaching offering
• Contact us via a website form or email
• Use our mobile application
• Interact with our AI-powered tools (see Section 3A)
• Interact with us through social media
• Visit our websites, which may use cookies or third-party analytics tools

3. How We Use Your Information

We may use the personal information we collect to:

• Deliver programs, courses, and resources you've enrolled in or signed up for
• Send emails, updates, and materials you've opted into
• Respond to enquiries submitted via contact forms
• Manage your account and personalise your experience
• Improve our Services, content, and offerings
• Monitor performance and usage through analytics
• Serve relevant advertising through Meta and similar platforms (where you have not opted out)
• Comply with our legal obligations

You can unsubscribe from our marketing emails at any time using the unsubscribe link in each email.

3A. Artificial Intelligence (AI) Tools

Some of our Services include AI-powered tools. These tools use large language model (LLM) technology provided by Anthropic, PBC.

4. Disclosure of Your Information

We do not sell, trade, or rent your personal information. We may share your information with trusted third-party service providers we use to operate our Services, including:

• GoHighLevel — CRM, page hosting, email, and SMS delivery (servers located in the United States)
• Anthropic, PBC — AI tool processing (see Section 3A)
• Stripe / ThriveCart — payment processing
• Google (Analytics, Forms) — analytics and data collection tools
• Meta (Instagram/Facebook) — social media interaction and advertising, including retargeting
• Apple / Google — mobile application distribution and related services
• Website and application hosting platforms

Each provider operates under their own privacy policies and data processing agreements. We take reasonable steps to ensure they handle your data appropriately. We may also disclose your personal information where required or permitted by law.

5. Data Storage and Security

Your information is stored on servers that may be located in Australia or overseas, including the United States (GoHighLevel, Google, Meta, Anthropic, Stripe). Where data is stored or processed overseas, we take reasonable steps to ensure it is handled in a manner consistent with the Australian Privacy Principles.

We take reasonable technical and organisational steps to protect your personal data from misuse, interference, loss, and unauthorised access. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.

6. Cookies and Tracking

Our websites use cookies and similar tracking technologies to enable core functionality and improve your experience. By continuing to use our website, you consent to the use of cookies as described below.

We use the following types of tracking technologies:

• Functional cookies — to remember your preferences, keep you logged in, and enable core site features
• Analytics tools (Google Analytics) — to gather anonymised data on traffic and usage patterns. You can opt out at tools.google.com/dlpage/gaoptout
• GoHighLevel tracking — our CRM platform may set cookies to track form submissions, page visits, and campaign attribution
• Meta Pixel (Facebook/Instagram) — to measure advertising performance and enable retargeting to people who have visited our website. You can manage your ad preferences at facebook.com/ads/preferences

You can disable cookies in your browser settings at any time, though this may affect some features of our website.

7. Third Party Links

Our website and content may contain links to third-party websites, social media platforms, and external resources (including Instagram, Facebook, and our student portal). These sites operate independently and have their own privacy policies. We are not responsible for the privacy practices of any third-party site and encourage you to review their policies before providing personal information.

8. Mobile Application

If you use our mobile application, we may collect device information (model, operating system, unique device identifiers), app usage and crash data, and push notification preferences. We do not access your device's camera, microphone, contacts, or location without your explicit permission. You can manage these permissions in your device settings at any time.

9. Children's Privacy

Our Services are intended for adults and are not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to remove it.

10. Your Rights

Under the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or outdated information
• Make a complaint if you believe we have breached your privacy

To exercise any of these rights, please contact us using the details below. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, technology, or legal obligations. Updated versions will be posted on this page with a revised effective date. We encourage you to review this policy periodically.