The coaching industry loves to swing between extremes. One moment, being in a certification means you’re committed to growth, the next, it makes you a “certification hopper.” The truth is, both can be true. This piece explores the difference between expanding from your heart versus leading from your shadow, and why true embodiment matters more than another piece of paper. If you’ve ever questioned whether you’re doing enough, this will remind you what actually creates an embodied coach.

So much of the coaching industry tells us that success means bigger income months but what if it’s more than that? In this blog, I share my journey of redefining success as a coach, moving beyond burnout and money goals into a version of wealth that feels grounded, joyful, and sustainable.

I don’t come across it very often anymore because I choose safe coaches to work with and associate myself with. Coaches who truly understand the value of safety and work with integrity. Coaches who value their clients more than money.
This event showed me the other side of the coaching industry.
By Lurinda Vollmer

…and doing this work made that ‘holy shit’ moment easier.
By Lurinda Vollmer

Before adding Shadow Work to my own business and life something always felt off. It’s because I forgot to listen to the parts of myself and to lead my own life with what feels right for me.
By Lurinda Vollmer

I didn’t really understand either and with the influx of shadow work becoming more popular it can get lost in the noise of social media.
By Lurinda Vollmer

Shadow Work and Shadow Alchemy changed my life. I just had to choose me.
By Lurinda Vollmer.

This is your backstage pass to the stuff most people avoid talking about—the shadows running the show behind your self-sabotage, procrastination, and fear (yep, they’re sneaky like that).
By Caitlin Clark