Complete by Caitlin Pty Ltd (ABN 81 646 584 778) ("we", "us", or "our") is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, store, and disclose your personal information when you use our websites, mobile applications, online tools, and related services (collectively, "Services").
By using our Services, you consent to the practices described in this policy.

Effective date: April 2026

1. Information We Collect
We may collect the following personal information:
Information you provide directly:

• Your name and email address when you subscribe to our mailing list, sign up for a free resource, or create an account
• Any information you submit via contact forms, applications, or intake questionnaires
• Information shared during coaching sessions, programs, or course participation
• Payment and billing details processed through our third-party payment providers (we do not store full card details directly)
• Information collected automatically:
• Technical data such as IP address, browser type, device identifiers, and browsing activity through analytics tools
• App usage data including features accessed, session duration, and interaction patterns
• Location data (country/region level only, derived from IP address)
• Information from third parties:
• If you connect social media accounts or interact with us through platforms like Instagram, we may receive basic profile information in accordance with that platform's privacy settings
• We only collect personal information that is reasonably necessary for our business functions and activities.

2. How We Collect Your Information
We collect personal information when you:

• Subscribe to our newsletter or email list
• Download a free resource or sign up for a waitlist
• Enrol in a program, course, or coaching offering
• Contact us via a website or app form
• Use our mobile application
• Interact with our AI-powered tools (see Section 3A below)
• Interact with us through social media
• Use our Website or app, which may include cookies or third-party analytics tools

3. How We Use Your Information
We may use the personal information we collect to:

• Deliver the programs, courses, and resources you've enrolled in or signed up for
• Send you emails, updates, and materials you've opted into
• Respond to enquiries submitted via contact forms
• Manage your account and personalise your experience
• Improve our Services, content, and offerings
• Monitor performance and usage through analytics
• Comply with our legal obligations

You can unsubscribe from our marketing emails at any time using the unsubscribe link in each email.

3A. Artificial Intelligence (AI) Tools
Some of our Services include AI-powered tools (such as the Shadow Spotter and Relationship Pattern Mirror tools). These tools use large language model (LLM) technology provided by Anthropic, PBC.
What this means for your data:

• When you interact with an AI tool, the text you enter is transmitted to Anthropic's API to generate a response
• We do not intentionally collect or store the content of your AI tool interactions on our servers beyond what is required for the tool to function in your current session
• Anthropic processes this data in accordance with their own privacy policy and data use policies, available at anthropic.com/privacy
• Please do not enter sensitive personal information (such as full name, contact details, financial information, or health records) into AI-powered tool inputs
• AI-generated responses are for informational and reflective purposes only and do not constitute professional psychological, medical, or therapeutic advice

We will update this section as our use of AI technology evolves.

4. Disclosure of Your Information
We do not sell, trade, or rent your personal information.
We may share your information with trusted third-party service providers we use to operate our Services, including:

• GoHighLevel — CRM, page hosting, email, and SMS delivery
• Anthropic, PBC — AI tool processing (see Section 3A)
• Stripe / ThriveCart — payment processing
• Google (Analytics, Forms) — analytics and data collection tools
• Meta (Instagram/Facebook) — social media interaction and advertising
• Apple / Google — mobile application distribution and related services
• Website and app hosting platforms
• Each of these providers operates under their own privacy policies and data processing agreements. We take reasonable steps to ensure they handle your data appropriately.
• We may also disclose your personal information where required or permitted by law.

5. Data Storage and Security
Your information is stored on servers that may be located in Australia or overseas (including the United States), depending on the service provider used. Where data is stored or processed overseas, we take reasonable steps to ensure it is handled in a manner consistent with the Australian Privacy Principles.
We take reasonable technical and organisational steps to protect your personal data from misuse, interference, loss, and unauthorised access or disclosure.
However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Cookies and Tracking
Our websites and apps may use cookies or similar technologies to enhance your experience and enable core functionality. You can disable cookies in your browser settings, though this may affect some features.
We may use the following types of tracking technologies:

• Functional cookies — to remember your preferences and keep you logged in
• Analytics tools (e.g. Google Analytics) — to gather data on traffic and usage patterns
• Advertising pixels (e.g. Meta Pixel) — to measure ad performance and enable retargeting
• You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

7. Mobile Application
If you use our mobile application, we may collect:

• Device information (model, operating system, unique device identifiers)
• App usage and crash data to improve performance
• Push notification preferences
• We do not access your device's camera, microphone, contacts, or location without your explicit permission, and you can manage these permissions in your device settings at any time.

8. Children's Privacy
Our Services are intended for adults and are not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to remove it.

9. Your Rights
Under the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or outdated information
• Make a complaint if you believe we have breached your privacy
• To exercise any of these rights, please contact us using the details in Section 11.
• If you are not satisfied with our response to a privacy complaint, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our Services, technology, or legal obligations. Updated versions will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

11. Contact Us
If you have any questions about this Privacy Policy, wish to access or correct your personal information, or wish to make a privacy complaint, please contact:
Complete by Caitlin Pty Ltd Email: academy@shadowalchemycoaching.com Registered in Queensland, Australia